If you're part of a beginner- or intermediate-level content marketing program, one of the fastest ways to improve your performance is to plan your CTAs by funnel stage and content type.

The session began by asking attendees why they made content, and we were pleased to see answers corresponding to every stage of the marketing funnel. Engagement and storytelling ranked the highest ...

She recommends brands map out the types of content they own and match them to each stage of the marketing funnel: awareness, consideration and decision. Source: Andrea Cruz “Great marketers map ...

Effective Content Types. Case Studies: Showcase real-life success stories.For example, Salesforce shares detailed case studies highlighting customer successes. Testimonials: User reviews can ...

If you’re new to marketing lingo, the content funnel is simply the journey users take from brand awareness to brand loyalty. In retail, sales associates mediate this journey, talking to ...

Forbes Agency Council members explore ways to draw prospects into the funnel with non-salesy content. Photos courtesy of the individual members. 1. Lean Into Why People Want Your Product.

Content fosters understanding to increase customer value over time. 2. Recognize that the sales funnel is shaped like a content megaphone. Imagine a picture of a traditional sales funnel: wide at the ...