Assiduus Global, founded by Somdutta Singh in 2018, is a cross-border e-commerce company. It offers full-stack AI-enabled ...

Predictive loyalty reduces friction: A refill arrives or a voucher appears at the right time. But this precision can feel ...

One of the most compelling advantages for the organization is the generation of recurring revenue. Unlike traditional ...

Modern behavioral data science approaches treat every user interaction as a signal. Micro-interactions like hover time, pause ...

Looking ahead, KPMG's Chai said the evolution of consumer behavior and demands will be the key driver of the sector's ...

Americans are managing their Buy Now, Pay Later loans soon could be reflected in their credit scores. FICO plans to launch a suite of credit scores later this year that incorporate BNPL data, ...

Researchers used a consumer demand model characterized by search behavior, in which consumers searched sequentially to learn about the utilities they could obtain from various products.

An investigation by the Federal Trade Commission determined that consumers had not been aware that the automaker was providing their driving information to data brokers.

Drawing out causal inferences that underpin our understanding of consumer behaviour lies at the heart of Professor Chang’s latest research project titled “Advancing Consumer Behaviour Research through ...

The patron conduct models utilized in ecommerce are based totally on the notion that know-how and predicting patron pastime requires information and modeling individual customer activity throughout ...

5 Consumer Behavior Models After various researches and studies, few models are developed that further explain why consumers make the decisions they make, and how they affect businesses.