US consumption remains resilient, with retail sales rebounding in June despite widespread fears of tariff-driven inflation. I ...

Blackouts, boycotts, and board elections are three ways that you can use your power as a consumer to influence how big corporations shape their policies.

‘Markets witnessing significant shifts in consumer behaviour, business models’ says Tata Consumer Products India stands resilient even as global growth is expected to be moderate under the ...

Walmart prices haven't risen dramatically across the board, but they're showing in some categories, according to Consumer Edge, a data and insights firm.

Lackluster quarterly results from consumer-facing companies including McDonald’s and Harley-Davidson are the latest sign that American shoppers are curbing spending amid shifting U.S. trade ...

Study Looks At Changing Consumer Behavior BrightLocal report reveals consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews.

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” ...

How consumer behavior analytics shapes brand strategies Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to connect with audiences.

Hershey is battling rising costs and shifting consumer behavior, leading to a lowered 2024 forecast and increased market challenges.