Roblox in-game ads will arrive on the platform soon, and while Roblox leads the charge, major players like Microsoft and Sony are set to follow suit ...

Valve Bans Forced In-Game Ads From All Steam Titles What's commonplace on mobile is now completely ruled out on the PC store ...

A recent code update shows Roblox immersive advertising, which includes things like in-game pop-up shops and billboards, may arrive soon ...

Getting the balance of advertising in such an immersive environment is a crucial balancing act that publishers need to get right. Opting to play games at a reduced price in return for advertising, ...

While these kinds of monetization practices are prevalently seen in the mobile gaming market more than anywhere else, the rise of predatory advertising in games has slowly made its way to the PC ...

Adtech firm The Trade Desk has set up a team to capitalize on the growing market for video game ads. Advertisers are increasingly looking to place ads in video games but worry about turning off ...

Steam has made one of its policies that bans games that use paid advertising as a business model or use ads to "provide value to players" more visible. The rule reads: "Developers should not ...

Joining this trend is Gadsme, an in-game ad platform that announced Monday it released a new SDK for non-Unity game engines. The SDK supports Unreal, Godot, Cocos2d and any custom engine based on C++, ...

Microsoft plans to take advantage of Activision's advertising platform and expertise on a post-merger basis, and has indicated it will incorporate advertisements in PC and mobile games.

Two in three gamers say in-game ads “positively or neutrally” affect their gaming experience, and 45% of gamers don’t mind watching regular or pop-up ads that offer them in-game rewards ...

Ads for new games and DLC are typically displayed in the main menus in console and PC titles, something that most gamers have come to begrudgingly accept.

Two in three gamers say in-game ads “positively or neutrally” affect their gaming experience, and 45% of gamers don’t mind watching regular or pop-up ads that offer them in-game rewards ...