Roblox in-game ads are coming soon, and while advertisers are heralding the platform as a leader in such technology, major players like Microsoft and Sony are reportedly set to follow suit soon.

If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release ...

The nexus between video games and advertising has always been one to watch, and no more so than in recent months. In this feature article, ... versus a Diablo 4 expert competing in e-sports ...

Roblox immersive advertising may arrive sooner than expected. A recent code update shows Roblox immersive advertising, which includes things like in-game pop-up shops and billboards, may arrive soon ...

The global in-game advertising market totaled $6.8 billion in 2021 and is predicted to reach $17.6 billion by 2030 — growing at 11% each year — according to Allied Market Research.

Forced ads or the option to watch ads to get power-ups or skip time-gated mechanics has become common in free-to-play mobile games. But Steam, which holds a fairly strong monopoly on PC gaming ...

Console games came in second at 31.1% and PC gaming came after, accounting for 24.8% of consumer preference. Comscore was also used to measure Hershey’s in-game success, finding that advertisements ...

Two in three gamers say in-game ads “positively or neutrally” affect their gaming experience, and 45% of gamers don’t mind watching regular or pop-up ads that offer them in-game rewards ...

The SDK supports Unreal, Godot, Cocos2d and any custom engine based on C++, across mobile, home console and PC games. SDK development SDK support is important, because placing in-game ads requires ...

The data shows 77% of gamers play video games on more than one platform (PC, console or mobile) and 40% playing across all platforms. Regarding new frontiers in gaming, the report noted that over ...

Valve has been the dominant force in the PC market over the years, with Steam being the most popular storefront for PC games and communities. While other competitors have tried to offer superior ...

Xbox Game Pass is one of my favorite things in gaming. For a reasonable monthly fee I have the Ultimate version, which not only gives me access to new Xbox Series X games on day one, but also a ...