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Astronomer’s Response to Its CEO’s Viral Scandal Is The Most Brilliant Thing I’ve Seen Yet
In a one-minute video posted to YouTube and shared widely across social media, Paltrow—yes, the Oscar-winning actress, wellness mogul, and Chris Martin’s ex-wife—appears as the company’s “very temporary spokesperson.” She thanks viewers for their interest in Astronomer, and answers two onscreen questions beginning with: “OMG What the actual f—?”
From Coldplay Kiss Cam Scandal to Clever PR: Astronomer Turned a CEO Scandal into a Brand Awareness Campaign with Gwyneth Paltrow
Rather than shying away from the controversy, Astronomer turned the narrative around with a bold and humorous PR campaign featuring Gwyneth Paltrow, the ex-wife of Coldplay frontman Chris Martin.
7don MSN
Ever since Astronomer CEO Andy Byron and Kristin Cabot, an HR executive at the tech firm, were caught cozying up on camera at ...
It’s been a week since Andy Byron, then the CEO of Astronomer, and the company’s Chief People Officer were caught canoodling ...
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