To become a truly indispensable asset to an organization, marketing operations professionals should master these seven ...

If you run an accounting firm, you’ve probably heard that email is ‘still king’ when it comes to marketing. And it’s true…not just because of the ...

MTD turns bank feeds from a nice-to-have into a must-have for property clients. Discover how automated transaction import and ...

The global apparel industry is fiercely competitive and constantly evolving with trends, technology and shifting consumer demographics. Within this high-stakes sector, Levi Strauss & Co. LEVI and ...

Customer segmentation is the route to data-driven decisions within organizations serving a wide variety of customer needs. This research explores customer segmentation with the utilization of K-means, ...