In June, at Sanrio Fes, in Yokohama, Japan, the company announced this year’s Character Ranking that drew a record 63 million ...

Check into a virtual Sanrio hotel, go all-in at a late-night poker table or make a splash at the Han River — three ways to ...

Hello Kitty's grip on kawaii culture is slowly loosening as fans flock to a more punk mascot from Sanrio that they find more ...

Next June, He-Man will make his big and powerful comeback. The reboot Masters of the Universe movie, starring Nicholas ...

After years of Cinnamoroll's dominance, the adorable little yellow dog, Pompompurin, is Sanrio's most popular character in ...

One of Sanrio's best characters is an icon most people have never even seen, because he was left behind by the brand for 45 years.

TOKYO, June 29 — Sanrio’s annual character ranking has fans vote for their favourite cute mascot and this year, a winner has broken a very popular character’s long streak. Adorable white puppy ...