Rather than playing to its brand assets with a cartoonish font based on the Cheetos logo, Other Hand font is an irregular, scribbled font that plays to the brand experience: It imagines a typeface ...

Business Spicy dispute over the origins of Flamin' Hot Cheetos winds up in court Flamin' Hot Cheetos are pictured near the front door of La Azteca Market in South Los Angeles, Aug. 22, 2008.