Founded in 1974 by Webb, a former University of Oklahoma cheerleader, Varsity is the No. 1 seller of cheerleading uniforms, the force behind the high school, college and international ...

Now, as NFL cheerleading uniforms trend toward more athletic styles, Hepola believes there’s been a cultural shift. “You have to look at your audience. And not just men, but also women, who ...

Cheerleading company can get copyrights, pursue competitors, Supreme Court says The high court ponders copyrighted uniforms, Van Gogh, and cat-shaped lamps.

Earlier this year, the Supreme Court decided a seminal copyright case involving two competing manufacturers of cheerleading uniforms. The dispute in Star Athletica, LLC v. Varsity Brands Inc., 580 ...

Duke freshman Cameron Boozer's girlfriend, Yva Lauren Cao, is joining the Miami Hurricanes cheerleading team ahead of the ...

In this case, because the principal design features – stripes, chevrons, zigzags and the like – are essential to the use of the article as a cheerleading uniform, they cannot be regarded as ...

PINCONNING, Mich. (WNEM/Gray News) – A high school cheerleader in Michigan was told to cover up when she wore her cheer uniform to school on game day, according to her mom. Amanda Alburg said ...

Jacqui Palumbo, CNN This weekend when the Los Angeles Rams and Cincinnati Bengals take the field on Super Bowl Sunday, it will mark the return of cheerleaders to the biggest sports event in the ...

Jacqui Palumbo, CNN This weekend when the Los Angeles Rams and Cincinnati Bengals take the field on Super Bowl Sunday, it will mark the return of cheerleaders to the biggest sports event in the ...