From there, select the button to which you want to apply the discount. Fill in the details for your item in step 1. For an item with shipping, you should use either "Shopping Cart" or "Buy Now." ...

At the dawn of e-commerce, most sites sported little, default gray HTML buttons. But Web shoppers are fickle, impatient, and easily confused. Even a good Web page typically loses 20% to 30% of all the ...