Affiliate marketing is a critical component of any brand’s overall business growth. However, when PR comes into the mix, the power of affiliate marketing campaigns is immense.

Learn how affiliate marketing works in PR, as well as three ways you can invest in editorial affiliates in time for the holiday gifting season. Newsletters Games Share a News Tip Featured ...

Affiliate marketing is a way to scale your reach by letting others promote your product for you. You only pay when they drive a sale or lead, which makes it one of the lowest-risk paid media ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies ...