A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales. For example, it can instruct the ...

The very first word of your call to action should be a hard-hitting, action-calling, no-nonsense verb. Do not, however, simply demand that a person do something. Tell her how to accomplish whatever ...

Recommended for pages using the Landing Page or Full Width page layout, this content type allows you to stylize your website's primary calls to action. A call to action, as its name implies, is ...

MANDEL NGAN/AFP via Getty Images This day calls on us to live out my ... It is a reminder that our individual actions, when taken together, can lead to transformative change.