In today’s competitive business landscape, an efficient Customer Relationship Management (CRM) system is not just a tool ...

As firms seek to drive business development, client engagement and revenue growth, customer relationship management needs to evolve into a strategic growth platform.

Developing a CRM Strategy for an International Organization. Customer Relationship Management (CRM) is a term used to identify how a company manages its interactions with current and future ...

For the past three years, Dorfman has sat at the helm of Bounteous’ CRM team, helping it grow from a unit of three to 13. The CRM team provides strategic services to Bounteous’ clients, including ...

Integrating eMarketing and CRM isn’t just a good-to-have feature in your marketing and business development efforts; it’s essential for optimizing client outreach and maintaining data quality ...

Have you ever wondered what the customer relationship management process is? Ever heard CRM and wondered what it meant? Well here we go through what CRM means and specifically the CRM process ...

An enterprise CRM strategy helps organizations stay competitive Staying competitive relies on the organization’s ability to deliver, ideally, a highly differentiated experience, but at a minimum, a ...

The CRM Director will be responsible for overseeing the design, implementation, and maintenance of the Salesforce CRM system in the organization.

Any CRM strategy that doesn’t emphasize testing and learning isn’t worth a dime, so always opt for platforms which encourage flexibility. Visibility into what your customer is seeing and experiencing, ...

Marketers know the value of keeping their CRM up to date, as 96% of practitioners agreed that accurate CRM data improves their conversion rates. But a startling 44% estimated their company loses more ...

A strong business process, robust application integration capabilities and solid management buy-in are key factors in any successful customer relationship management installation, said users at two ...