In all too many business processes — particularly the early part of the sales cycle or the customer onboarding processes — it is impossible to really know the exact sequence of steps.

BofA analyst predicts Salesforce could reach $28.2B in free cash flow by 2031, but macro risks and tariffs may delay the target.

Microsoft's Viva Sales aims to eliminate CRM data siloes for salespeople. The companion app integrates with Microsoft solutions and will support third-party CRM suites.

This not only dragged out sales operations and slowed the sales cycle, but also meant that providing meaningful value to customers required a tremendous amount of manual work and coordination.

On February 28, 2024, Salesforce Inc (NYSE:CRM) released its 8-K filing, announcing its financial results for the fourth quarter and full fiscal year 2024, which ended on January 31, 2024.

DirecTV's new enterprise system offers sales agents a whole view of the customer -- and real-time guidance to close deals.