Learn what a CRM database is, key features to look for, benefits, and best practices to help you choose and optimize the right CRM for your business.

If your sales, marketing and service departments are distributed across several locations, or most of your client interactions occur online, then collaborative CRM is for you.

With all due respect, Constant Contact is a great e-mail marketing platform. But it is not a CRM application. Your CRM application is a database. E-marketing platforms like Constant Contact are not.

When you house marketing data in the CRM, you also get the benefit of facilitating a closer alignment between marketing and sales teams, which rely heavily on the CRM system. Collaboration is more ...

CMOs who embrace agile marketing software and plug it in to their CRM can quickly improve audience targeting and shift focus from insights to action. Today, for example, agile marketers already ...

Learn more about the best CRM for marketing, including the cost, features, and third-party integrations available for your business.

Sales and marketing teams are jumping on the Web to better their sales forces and their accuracy with online customer relationship management. "With on-demand services, once a month someone has to ...

OptifiNow on Tuesday announced the implementation of its high-tech CRM platform with non-QM lender Arc Home LLC.

Key AI applications in CRM software that can streamline business Predictive analytics, chatbots, and personalised marketing have the potential to drive business growth by streamlining operations ...

SAP’s Social Contact Intelligence Analytics Application sits atop of SAP HANA, a superfast in-memory database system that processes Big Data at record speeds.