When bye bye becomes buy buy: How homophones affect consumer behavior Date: November 20, 2013 Source: Journal of Consumer Research, Inc. Summary: It is possible to affect how someone will think or ...

Such homophones can shift people’s mindsets and affect their choices. Reading the word “bye” can trigger thoughts of the word “buy” and lead people to spend more money.

Their research showed that, indeed, priming via a homophone elicits a predictable effect even when the connection between the homophone and the desired behavior is not obvious.

Yule be astounded bye the number of typos ewe will sea. Yesterday, I found ate in too articles. I rays this point because homophone typos are ultimately a reel waist of a reader’s valuable thyme.

Some say the ancient texts condemn homophones. But cutting through the haze, these texts are correctly understood to prohibit acts not, say, an ax. “Love the sinner, louver the sin,” writes ...

Find out what homophones are in this Bitesize KS1 English guide. Watch the video then try the activities.

What intrigues me is that reports of this incident are calling it homophonia, a near homophone of homophobia (or possibly a portmanteau of homophone + homophobia), rather than the longer but more ...