B2B buyers are losing trust in brand messaging. Learn how marketers can regain credibility using customer voices and ...

B2B E-commerce platforms help tech businesses sell to other companies. Explore 2025’s top picks with key features, pricing, ...

In the sweltering Cannes heat, the social network’s Mimi Turner explains to The Drum that, when it comes to B2B buyers, the fear of making an indefensible purchase decision is what gets them hot ...

Integration of Returns Management A seamless returns process has become crucial in the customer buying journey. Successful ecommerce brands are now treating returns as an integral part of their ...

Starting an e-commerce business is easy, but creating a highly profitable and lasting e-commerce business is another. Learn how to start an e-commerce business in this guide.

When developing an e-commerce website to sell products to other businesses (B2B), your goal shouldn't be that different from that of someone building an e-commerce site to sell to consumers (B2C). One ...

Answering burning questions, anticipating pain points and guiding people through the decision-making process is the key to crafting a buyer's journey that works smarter, not harder.

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons ...

Differences Between a Consumer Buying and a Business Buying Decision Process. Your consumer and business customers approach purchasing in two very different ways.