Flavor-wise, Bud Light Seltzer takes a cue from competitors' playbooks with White Claw-inspired flavors like mango and black cherry. Completing the variety four-pack are tangerine and watermelon.

Bud Light launched its new campaign — “Easy to Drink. Easy to Enjoy” — at last year’s Super Bowl with a buzzy ad featuring actor Miles Teller and his wife Keleigh in hopes of reviving ...

Still, Bud Light Seltzer is proving to be a strong seller for parent company Anheuser-Busch InBev. It's the third top-selling brand behind White Claw and Truly, according to Nielsen.

Bud Light is back at the Super Bowl, this time with a funny “genie” to grant drinkers’ wishes. The beleaguered beer brand could have used a few miracles itself after one of its rockiest ...