Earlier this year, Budweiser introduced Bud Light Lime, a citrus-flavored competitor for Miller Chill, the lime-flavored beer that Bud's major competitor launched in 2007. The new Bud Light joined ...

It’s almost (officially) summertime, which means it’s time to make the switch from Bud Light to Bud Light Lime. Stop the presses, though, because another big beer brand is coming for the lime ...

NEW YORK -- A-B marketing executives want to sustain the success of the premium beer beyond Labor Day. Bud Light Lime is lifting sales for the whole Bud Light category. Volume for the segment ...

Anheuser-Busch Cos. said it will launch a lime-infused version of Bud Light as part of an effort to spice up the company's lackluster sales. Anheuser, the largest U.S. brewer by revenue, will ...

Bud Light has released a new citrusy, Fanta-looking beer for the summer -- Bud Light Orange.

Anheuser-Busch Cos. posted its best summer performance in years thanks to the success of its new Bud Light Lime brand, U.S. beverage industry analysts say.

Bud is returning to its frat-boy roots with a new viral Web video ad for Bud Light Lime. The video shows a host of consumers, including a bikini-clad girl, talking about "getting it in the can ...

Did you drink Bud Light Lime-A-Ritas? You could get money from a settlement. KTVI reports Anheuser-Busch is settling a class-action lawsuit over its line of Ritas beverages, including Lime-A-Rita ...

Did you drink Bud Light Lime-A-Ritas? You could get money from a settlement. KTVI reports Anheuser-Busch is settling a class-action lawsuit over its line of Ritas beverages, including Lime-A-Rita ...

Earlier this year, Budweiser introduced Bud Light Lime, a citrus-flavored competitor for Miller Chill, the lime-flavored beer that Bud's major competitor launched in 2007. The new Bud Light joined Bud ...

Earlier this year, Budweiser introduced Bud Light Lime, a citrus-flavored competitor for Miller Chill, the lime-flavored beer that Bud's major competitor launched in 2007. The new Bud Light joined Bud ...