The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

Using authentic imagery is one of the most crucial extended design elements of the CU Boulder brand. Unaltered, realistic photography brings the university’s bold character to life.

Although the new logo for Meghan Markle's lifestyle brand 'As Ever' has only been out for a short period of time, the design ...

Eagle-eyed royal fans have spotted that Meghan Markle's new logo for her brand a striking resemblance to a coat of arms.

Most established brand-name products operate in highly competitive markets, jockeying for market share with new and old rival products. Marketing departments employ various tactics to create and ...