The Seed & Bloom brand campaign was rolled out through social media, traditional PR and media outreach, events and influencer ...

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Digital creator Abhishek Malhan draws large crowd during the launch of the Ranveer Singh Meal at Pacific Mall, Jasola, turning the brand campaign into a fan fest.

The 360-degree rollout for the show with Kay Kay Menon in the lead was a first-of-its-kind AI-powered innovation ...

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Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

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BTS’ Jungkook has taken over social media as PVH Japan president shared a Calvin Klein store countdown using his song ‘3D.

The appointment of Grace Kao as Snapchat CMO in April this year marked a return of the role to the business, but Kao says ...

What if the next million-dollar crypto play isn’t Bitcoin or Ethereum—but a frog, a fart, or a cartoon penguin? Meme coins ...