In 1920 one of Argentina’s polo stars, Lewis Lacey, opened a sports shop in Buenos Aires, where he sold the shirt embossed with the logo of a player astride a pony.

Lacoste has swapped its distinctive crocodile logo for one of 10 threatened animal species on a series of limited-edition polo shirts, designed to bring attention to the global state of biodiversity.

A 1920s French tennis star put the little reptilian logo onto a white polo shirt. Emily Spivack. June 4, 2013. Get our newsletter! Get our newsletter!

The original polo shirt ... shirt carries the small crocodile insignia on the heart and is believed to be the first item of clothing ever to have a logo on it. Tod’s wool-mix polo shirt, £420 ...