Beers like Heineken 0.0, Guinness 0.0, Peroni 0.0, Budweiser Zero, Stella Artois Liberte, Corona Cero, Blue Moon Non-Alcoholic and Dos Equis Lime & Salt Zero didn’t even exist a decade ago.

The Molson Coors-owned brand is partnering with Eos, a popular beauty company, to make a lip balm inspired by the punchy, Valencia orange flavor that’s brewed into a Blue Moon beer. The limited ...

By Jordan Valinsky, CNN New York (CNN) — The vibrant burst of orange flavor emanating from a Blue Moon is so lip-smacking good that it’s being turned into a lip balm. The Molson Coors-owned ...

The company also has added a light version and a non-alcoholic beer to Blue Moon’s portfolio in an effort to attract new and lapsed drinkers.

The company also has added a light version and a non-alcoholic beer to Blue Moon's portfolio in an effort to attract new and lapsed drinkers. Molson Coors recently reported dismal earnings ...

Blue Moon, the orange-flavored beer, is being turned into a lip balm Ghazalle Badiozamani via CNN Newsource The lip balm is selling for $4.99.

New York (CNN) — The vibrant burst of orange flavor emanating from a Blue Moon is so lip-smacking good that it’s being turned into a lip balm.

The company also has added a light version and a non-alcoholic beer to Blue Moon’s portfolio in an effort to attract new and lapsed drinkers.

Molson Coors Senior Director of Above Premium Beer Mara Schaefer told Marketing Daily the idea behind “Dry-Back January” emerged shortly after Blue Moon teased the release of Non-Alcoholic ...

It also arrives as the company introduces Blue Moon Non-Alcoholic Belgian White Belgian-Style Wheat Brew across stores this December. We take it the bagels are non-alcoholic, too.