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The Belgian Court of Appeal ruled today that the Transparency and Consent Framework (TCF) currently used as the foundation for most online advertising is illegal in the EU.

With online advertising quickly growing, click fraud has become a major concern for advertisers. Publishers are paid by the advertisers for each click of their ad on the publisher’s website. Click ...

These findings stem from a new study by ZeroBounce, who analysed fraud rates, total fraud value, and online fraud share to determine which countries are most affected by online fraud.

Combat click fraud effectively in your lead generation campaigns with practical strategies beyond automated detection tools.

Understanding click fraud, how it occurs, and learning how to prevent, identify, and eliminate it is critical for businesses that rely on pay-per-click (PPC) advertising.

In the dynamic world of online advertising, Google Ads has become a vital tool for anyone engaged in digital marketing. However, one significant issue advertisers face today is click fraud. This ...

The distorted metrics click fraud creates can lead to misallocated resources and flawed decision making, jeopardizing agencies’ reputations and clients’ bottom lines.

Our platform enables detection of various IVT types associated with suspicious users, ad creatives, or publishers. Download a free copy of Pixalate’s Q4 2023 Global Click Fraud Benchmarks Reports: ...

BERLIN, GERMANY, September 12, 2023/ EINPresswire.com / -- Click fraud detection service Polygraph has identified a scam which is stealing advertisers’ marketing budgets, wasting their time and ...