The total volume of data in the world has grown exponentially in recent years. We explore the developments behind this transformation and how IROs can navigate today’s increasingly data-rich ...

The key takeaway from the many conversations at the AI Reality Tour was that none of these Qlik customers see AI as a gimmick ...

The primary objective of this scholarly study is to seamlessly integrate advanced big data analytics and artificial intelligence (AI) technology into the realm of digital marketing, thereby fostering ...

Since not every study can be replicated prior to publication, it’s important to conduct replications after studies are published. Replications help scientists understand how well research processes ...

The University of Idaho and other schools decline to join the NCAA revenue sharing model, citing financial and roster ...

Lamington Digital has officially launched to offer digital services tailored to mid-sized businesses.The announcement:Lamington Digital, a digital consultancy focused on driving growth for mid-sized ...

Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis. The post How to use GA4 annotations to add context and clarity to your ...

To increase client satisfaction, banks and financial institutions are coming up with targeted marketing strategies while employing Big Data and AI on a massive scale.

CJ ENM unveils AI content strategy with debut of 'Cat Biggie,' a 100% AI-generated animation series, plus new proprietary ...

Better data, less stress When reporting works smoothly, marketing soars. With the frantic scavenger hunt for data made obsolete, marketers can focus more on offering deeper analysis that justifies ...

This paper seeks to examine how Big Data Analytics makes it possible to obtain large amounts of data about users and how they view, what they like, or how they behave. While customers benefit from ...