Marketing analytics is the answer In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between nine and 12% a year, with ...

Jim Bell, Chief Marketing Officer at Jaspersoft explores the evolving relationship between marketers and big data analytics.

As the marketing world becomes more complex, you’ll need to incorporate data and analytics into your marketing plan, as they can help you understand your customers and how they interact with ...

Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis ...

Rebecca Barnatt-Smith gives insights into using big data and analytics for improved customer acquisition and retention.

By Danny Bradbury Is big data just for big business? For several years, larger corporations have been gathering informative insights from this next-generation approach to data analysis. But now ...

Data Analytics is the process of analyzing raw data to gain knowledge and insight for better decision making. Learn more now.

What is data analytics? What really delivers value from all the big data organizations are gathering is the analytics applied to the data. Without analytics, which involves examining the data to ...

Using big data, marketers can not only predict consumer behavior but also use the conclusions from their data analysis in other indirect marketing methods. If you follow the tips above, you’ll be on ...

A business’s approach to big data cannot be static. They should continually assess warehoused data and practices for managing data.

Table of Contents Data can be pulled from almost anywhere — websites, social media and even your car. Thanks to modern technology, small and midsize businesses (SMBs) can reap the rewards of big data ...