TikTok is covered in the color beige. It’s a new trend that celebrates neutrals and minimalism, or as Gen-Z would call it: "aesthetic." ...

Like Gifford, Sheil curates her content to align with a beige aesthetic. All of her posts — like outfit of the day posts, home decor finds and beauty-related photos — are neutral-toned.

In April 2024, Sydney Nicole Gifford claimed fellow influencer Alyssa Sheil "replicated" her "neutral, beige, and cream aesthetic" on social media. Both creators have asked a judge to dismiss the ...

Well, that's not completely true if we're counting beige, black, and white. During that time, Parker's living space was a prime example of the "sad beige" aesthetic, she said.

One mom in Virginia is simply not having it. Hayley DeRoche, 36, is the creator behind "Official Sad Beige," an online parody account dedicated to the all-neutral aesthetic.

Nattie Powell was called a “beige mom” last year for painting her daughter’s Christmas tree toy realistic colors. Here’s what experts have to say about this muted trend.

As a past educator, “Beige Mom” Ruth Wilson has seen how Montesorri learning, which also can reflect a beige or nude aesthetic, has grown in predominantly white culture.

Nattie Powell was called a “beige mom” last year for painting her daughter’s Christmas tree toy realistic colors. Here’s what experts have to say about this muted trend.