Behavioral segmentation leverages audience data to understand how audience members engage ... Similarweb’s Sarah Mehlman explains behavioral segmentation by citing some vertical-specific examples.

Behavioral segmentation These segments can include: Loyalty : Segmenting customers by loyalty is a good way to reward your most important customers and keep them engaged with your business.

Demographic information is the most common type of information gathered from your customers, and today ranges from basic information such as name and address to age, education, profession, hobbies, ...

In addition to demographic segmentation, psychographic segmentation, geographic segmentation, and behavioral segmentation are also available. Here are examples of how businesses segment their markets ...

Most companies consider trigger-based segmentation as something complex and time-consuming; in fact, every marketer can easily perform simple segmentation by campaign results. Apart from manual work, ...

Responding to the different needs of customers begins with identifying different behavioral groups--but all database segmentation means to most companies is more targeted selling. When asked about her ...

OAKS, PA--(Marketwired - Apr 10, 2014) - While traditional wallet-based segmentation approaches have historically been the norm in the wealth management industry, future long-term profitability ...