Many companies dream of actually knowing what their customers really want, without having to ask them. Los Angeles-based startup Gravity created the "interest graph" -- a technology that makes the ...

An interest graph is different than the social graph provided by Facebook, ... interactions and behavior. It’s going to be the network that figures out the interest graph.

Interest graphs, on the other hand, are assembled by tracking likes, follows, and page views to infer what a person might care about. While both offer surface-level insight, they rely heavily on ...

Private messaging makes its way to Threads, after two years and user requests.

Over the past five years, TikTok has upended the traditional social model by introducing an entirely new content distribution ...

2025 Will Be The Year Of The Interest Graph - 11/18/2024. Today, reaching audiences isn't just about direct connections; it's about engaging with users based on their interests and behaviors.

You Need Four Data Graphs to Make It Work. At Jump, we’ve identified four data graphs essential to the rise of contextual computing: social, interest, behavior, and personal.

Just as Pinterest has become increasingly important to marketers, it's been said that the first company to own sentiment, or the interest graph, in a social context will be a force to be reckoned ...