Similar to last year’s advent calendar, this year’s version features 24 mini Squishmallows (or Micromallows if you will) that are just two and a half inches high but so dang adorable. In this set, you ...

Best beauty advent calendars to expect in 2025 - The beauty calendar bonanza begins as Liberty announces its haul for Christmas 2025 ...

Brands are announcing their beauty advent calendars for Christmas 2025, including Liberty London. Find the details here, including how to sign up to waitlists.

Sephora, Lyft come together for ‘Delivered to Beauty’ activation The activation will take place from July 7-10 and offer consumers $20 off rides to Sephora stores across select cities.

e.l.f. Beauty (NYSE:ELF) shares drop 9% despite strong quarterly results, acquisition news, and record sales growth—learn how tariffs impact its outlook.

Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking one of the most high-profile beauty deals in recent years.

Sephora's annual Savings Event is not only an excellent opportunity to refresh your beauty collection but also a chance to support Black-owned beauty brands.

Are you a Sephora Rouge member? Here's your guide to the Beauty Insider sale Rouge members have early access to the massive beauty sale. Find out what to buy, tips for shopping the sale and more.

Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora became so successful.

Shares of elf Beauty declined by 28.9 percent last week to close at $71.13 each versus the $99.91 registered on January 31, mainly due to a lower earnings outlook for fiscal year 2025.

Budget beauty brand ELF Beauty said demand for the beauty industry was weaker in January because of uncertainty over the banning of TikTok.