Generation Alpha’s FarmVille Is Growing Like Crazy in Roblox On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time.

Bear from Maryland visits Virginia, officials say The animal spotted in Herndon was apparently the same one seen last month in Prince George’s County.

The dialogue-free, animated TV series about a bumbling polar bear called Bernard, was first launched out of Spain in 2006 and went on to win fans at home and internationally, with the character ...

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

A new report has exposed a “true crime” community of Roblox players who reenact real-life murders. A part of this group is reportedly dedicated to digitally recreating and playing through ...

If you're a creator in Roblox and you want to do more to try and please those playing your titles, a new feature can help with that!

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.

Roblox's Rune Slayer has a dire bear in need of hunting! If you're up to the challenge of fighting it, check out our guide!

Gen Alpha thrives on creative expression, so brands can invite them into creative processes, such as within branded Roblox worlds or virtual try-ons in Snapchat, building stronger engagement and ...

Purina races onto Roblox with game focused on virtual pets The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

Lasting Impression: Gen Z & Alpha spent a remarkable 334m minutes with the campaign – equivalent to watching the movie 330,000+ times.

Financial newsletter accuses Roblox of enabling child abuse The Bear Cave, a popular short selling newsletter, claims Roblox facilitates ‘mass’ child abuse.