DeAPlaneta Teams With China’s Alpha Group To Relaunch Animated Polar Bear Character ‘Bernard’ ...

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.

Purina races onto Roblox with game focused on virtual pets The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

On Thursday, Citi reaffirmed its positive stance on shares of Roblox Corporation (NYSE:RBLX), maintaining a Buy rating and a $53.00 price target for the company's shares. The endorsement followed ...

Financial newsletter accuses Roblox of enabling child abuse The Bear Cave, a popular short selling newsletter, claims Roblox facilitates ‘mass’ child abuse.

Roblox has made efforts to prop itself up by integrating ads into its platform. The company announced this month a partnership with Walmart, allowing the big-box retailer to sell its products ...

Flaunt has raised $1.8 million in funding to boost its enterprise loyalty cloud for Roblox and Shopify Plus. Indianapolis, Indiana-based Flaunt got funding in a round led by High Alpha, with ...

Skins in Roblox mostly refer to modifiable avatar appearances for players. Players can customize their in-game personas by adding clothes, accessories, and colors to these visual components.

How e.l.f. is using Roblox to train Gen Z and Alpha to learn capitalism Fast-growing beauty brand wasn’t a first mover in Roblox, but plans to stick around long term By Jack Neff.

A 27-year-old man from Bear, Delaware has been charged with kidnapping an 11-year-old girl police said he met through a popular gaming platform.