Nike have kind of had reverse history. Nike started with running, made a splash with basketball, then expanded into other ...

Sure, he wants to win another NBA title. But the Celtics’ Finals MVP is also building a legacy off the court and tackling the ...

Elements of the 1980s-era Firebird tracksuit come back reimagined with leather and cashmere. A new jewelry collection, with ...

The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are still overlooked.

The elder Ferrell was decked out in full sweatsuit commemorating the tennis great Arthur Ashe, which was designed in collaboration with the New York streetwear brand Rowing Blazers. He accessorized ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

This is a big moment for Adidas Originals. The popular retro-inspired subcategory of the German sports brand is introducing a new collection called A-Type, an elevated assortment of some of the ...

A few years ago at a fundraising event in Hawai'i, Patrick Mahomes saddled up next to Texas Tech's athletics director and ...

Indiana was also selected by Adidas to be one of just two programs to wear last year's limited "Fear of God" uniforms. Those ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

In her first interview since signing with the Phoenix Mercury, WNBA star Satou Sabally talks the future of women's sports, ...

The Adidas Superstar II "Cloud White" sneaker is set to join the Adidas Superstar series. This new model will be out on February 6, 2025, at 8:00 am GMT.