Barbie joins Roblox as Gamefam lets players build her enormous Dreamhouse and customizing their ... Each player’s Barbie is customizable, from hair to outfits to accessories — players can even ...

Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October. By tapping into Gamefam’s metaverse gaming expertise, Mattel ...

Roblox is a game that appeals to users of the demographic which also plays with Barbie or Polly Pocket dolls on a regular basis, and this collaboration means real-life creativity can transfer into ...

How to Make Clothes on ROBLOX. Having a game filled with millions of players, which is only growing in popularity, makes for some very similar looking Avatars running around.

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft ...