Roblox is overhauling its legal docs on June 30 2025, adding brand-licensing tools, tougher naming rules, and new language on voice, ads and biometrics. Here’s what changed—and what parents, players ...

In short: marketers can now buy Roblox ads as easily as they book display banners or YouTube pre-roll. Investors are already buying in. Roblox stock rose 2.5% on the news, hitting $59.72 the day ...

With the Rewarded Video ads, Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available.

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Roblox is launching a new type of ad that, if watched, will give players things like in-game currency and power-ups, according to an announcement from the company. The full-screen video ads ...

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

Roblox Will Now Let You Watch Ads For In-Game Rewards. Players will soon be able to choose to watch ads to unlock rewards in Roblox games. By Hayley Williams on April 2, 2025 at 4:57AM PDT.

Roblox has hired former Roku executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young user base to draw marketing dollars.

During this testing phase, the curation banner will showcase diverse content, such as Roblox events and brand activations. This banner will exist in addition to the ‘Today’s Picks’ sort ...

Roblox will soon add ads to games for players to unlock rewards. Image by VideoGamer. Rather than a pop-up in the middle of the game, this ad will function more like a “click here to watch an ad ...

Roblox has announced it has partnered with Google to roll out new “Rewarded Video” ads in the coming weeks that give in-game rewards to players who opt into watching them.