Bank of America has kicked off a campaign to tout its new brand positioning and logo. The brand refresh comes five years after the company launched a brand overhaul in 2013 in a bid to recover ...

Bank of America on Friday unveiled a new logo, in what the Charlotte-based company said is the first update to the flagged-themed image since it was introduced two decades ago.

A Bank of America logo is pictured in the Manhattan borough of New York City, New York, U.S., January 30, 2019. REUTERS/Carlo Allegri/File Photo Purchase Licensing Rights, opens new tab.