BT is set to unveil its new logo after years of planning, but the internet's reaction won't have delighted bosses at the telecoms giant. Earlier this week the telecoms giant filed a trademark ...

BT's piper has sounded his final call as the telecoms group announced a new global logo. The current piper will be replaced with a 'connected world' image, already used as the logo for BT Openworld.

BT mocked for 'generic' brand logo "The new identity signifies change, but it positions and displays BT as another generic, unemotive brand." BT's new brand logo has been met with ridicule from the ...

The proceeds would add up to £2 billion, a useful sum for BT's debt slimming programme, if only there was a reasonable chance of realising it. Alas, nothing is ever simple in the tangled world of ...

AFTER spending years making it, BT has been mercilessly trolled by none other than Poundland for its very underwhelming new logo. The firm swapped its iconic branding for the more stripped-back cho… ...

BT has launched its Evolution brand campaign, marking the next growth phase of the only wealth management business owned by one of the big four Australian banks, as well as a turning point for the ...

As BT underwhelms with its new brand design, Harry Lang asks how important investment is in an exciting logo and whether there is such a thing as ‘too simple’.

Simply sign up to the US companies myFT Digest -- delivered directly to your inbox. BT is preparing to drop its longstanding “connected world” logo in favour of a more minimalist corporate ...

BT has today unveiled the logo for its new £1 billion-plus BT Sport venture ahead of its launch in the summer. The logo, developed by digital media firm Red Bee Media, mixes the imagery from BT ...

BT has unveiled its new BT Sport logo ahead of the company’s sports channel launch this summer. Developed by Red Bee Media, the new logo is a mix of the BT Connected World brand imagery with a ...

London studio Red&White is behind the new minimal logo of telecommunications company BT. Studio founder Paul Franklin told Dezeen that confidence was the key to rebranding the British icon.

Simply sign up to the US & Canadian companies myFT Digest -- delivered directly to your inbox. BT is preparing to drop its longstanding “connected world” logo in favour of a more minimalist ...