This new report explores how your organization can leverage AI, personalization, and cross-functional alignment to maximize ...

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

B2B buyers want outcomes, not specs. Help them make smarter decisions with strategic, insight-driven messaging. The post ...

Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming ...

In this landscape, B2B tech CMOs and their teams need one thing today more than AI, regardless of industry: strategy.

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

What can leaders do to secure the budgets they need and lower these unprecedented levels of scrutiny, while still showing ...

Reykjavik, Iceland-based Optise, an AI-powered Website Insights platform for B2B companies, has secured $2.2M (approximately €1.9M) in pre-seed funding led by ...