A clear content strategy template starts with knowing your goals and who you’re trying to reach. Picking the right content ...

Infrasity, an engineering-led go-to-market and technical content accelerator, today announced its expanded services for early ...

No, a SWOT analysis and a gap analysis are two different methods. A SWOT analysis is used to identify strengths, weaknesses, opportunities, and threats in a given situation. A gap analysis is used to ...

Think through any adverts you can remember, as it is an often-used concept from B2C, e.g., chewing gum …to much more complex B2B sales. There are more similarities between B2C and B2B than we ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed. According to the “ ...

Complete the form to instantly download all three. The framework contains a number of checklists, templates and tools to simplify the planning process for B2B marketers so that you can concentrate on ...

The framework contains a number of checklists, templates and tools to simplify the planning process for B2B marketers so that you can concentrate on extracting insight from all the analysis and making ...

The importance of brand in B2B marketing has “never been more important”, according to a study by Dentsu into B2B buying decisions. According to the report, this is because the value of lead ...

The State Team Lead of USAID State2State, Dr Sam Onyia thanked the participants for painstakingly going through the development of the Result Framework and Report template which will be useful for ...

I’d like to introduce the INFLUENCE framework to advance the understanding and application of thought leadership within the B2B marketing arena. It articulates the various dimensions through ...