Examples of Relevant Segments for a Target Market. You can come up with various segments to make your B2B marketing successful. Here are examples of the criteria you can use to create functional ...

5. Be Ready to Act. Customer segmentation should allow you to intimately observe the product usage and progress of your customers. That possibility is only as important as the actions you are ...

I attended an event recently where we discussed the role of segmentation for B2B marketers. One of the speakers, from a large alcohol conglomerate, discussed how the company re-designed its marketing ...

In addition to customizing digital campaigns and website experiences, B2B marketers are stepping up their segmentation for ad retargeting programs. For example, dynamic ads that serve highly relevant ...

Here are four essential steps for B2B marketing success in the post-segmentation era. 1. Embrace algorithms. As detailed segmentation fades away, the stars of the algorithmic age are taking center ...

B2B marketers must rethink segmentation to meet increasing expectations for contextually relevant ... For example, 29% of B2B marketers told us that that linking insights to specific ...

B2B marketers are digging deeper into data about anonymous buyers, enabling companies such as Iron Mountain and SchoolDude to offer personalized content and web experiences to prospects before they ...

However, segmentation is a good alternative, and Dell provides us with a great example of how it can help you better speak to your audiences. Given that, this article will cite examples of how ...

, MarketingNPV, Volume 4, Issue 4, 2007. Segmentation can help companies identify their highest-value customers or prospects, plan their communications to reach these groups, and reallocate their ...