Explore the shift away from traditional segmentation to algorithm-driven targeting in B2B marketing. Targeting strategies need to be redefined in the algorithmic age.

Conga's CCO Chris Bishop answered a series of questions that included how B2B businesses can optimize revenue operations.

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

An example of poor segmentation with lead magnets Let's look at an example of creating lead magnets that don't cater to segmentation. Imagine being a social media manager and having Customer A and ...

Automakers are investing aggressively in digital storytelling, influencer marketing, content-driven campaigns, and immersive ...

X Open Hub set out at one of the industry’s most significant events to find out what brokers are looking for in their tech providers.iFX EXPO as an Industry Sentiment TestThe biggest financial B2B ...

J une Jo Lee grew up at the intersection of Korea, California, and Texas. At an early age, she tried to understand why her American classmates turned up their noses at her mother’s spicy, tangy kimchi ...

For example, in high-context cultures that value family and community ... Whether it’s a business in the B2B world or an ...

LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive ...

B2B E-commerce platforms help tech businesses sell to other companies. Explore 2025’s top picks with key features, pricing, ...

Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.