Examples of Relevant Segments for a Target Market You can come up with various segments to make your B2B marketing successful. Here are examples of the criteria you can use to create functional ...

Re-focusing on segmenting by groups with similar interests and attributes, rather than simply by geography, enabled the company to gain immense customer insight to really understand what motivates ...

The Top B2B Customer Segmentation Best Practices The best practices outlined below will help you optimize your segmentation schemes, so you provide a superior customer experience while ...

The research also showed 66% said they “expect all of [their] interactions with brands or vendors to be personalized.” Fortunately for B2B marketers, new advancements in real-time data analytics, AI ...

Explore the shift away from traditional segmentation to algorithm-driven targeting in B2B marketing. Targeting strategies need to be redefined in the algorithmic age.

B2B marketers are digging deeper into data about anonymous buyers, enabling companies such as Iron Mountain and SchoolDude to offer personalized content and web experiences to prospects before they ...

For example, the company now looks at the total addressable market value of each business – the B2B equivalent of share of wallet – and has created an “upside” metric, determined by the difference ...

However, segmentation is a good alternative, and Dell provides us with a great example of how it can help you better speak to your audiences.

Segmentation - Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.

B2B marketers must rethink segmentation to meet increasing expectations for contextually relevant experiences and leverage the manifold advances in data and analytics technologies. The time is now ...