B2B: A Relationship-Driven Sales Model. First, we need to understand why B2B sales are relationship driven: ... • All of this means that the sales process may take months, even years.

AI excels at automating specific tasks and pulling insights from data, but there’s a risk of AI being overly specialized for a single task in the B2B sales process. B2B sales cycles often ...

We have been pondering new ways to express the importance of aligning the premium content on your website with your B2B sales process. Recently, we discovered the included infographic that does a ...

Nowhere is that more pronounced than in the B2B space. These days, buyers do their own research. They don't talk to salespeople until late in their purchasing process. The traditional sales funnel we ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

That’s because, just like any other sales process, it needs to be constantly analyzed, updated, and refined to ensure that it stays relevant and competitive. Keep updating your lead scoring model.

To land ideal B2B prospects and drive relationship longevity, businesses need to blend pre- and post-pandemic sales strategies. The Pre-Pandemic B2B Sales Process Before the pandemic, most B2B ...

The world of B2B buying is more complex than ever. Over the past four years, purchase cycles have stretched significantly, as today’s buyers evaluate 62% more brands before making a decision ...