Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing up for the buyer as one brand and one team.

B2B E-commerce platforms help tech businesses sell to other companies. Explore 2025’s top picks with key features, pricing, ...

Over the years, I have been involved with several universities that have sales centers as part of their business school programs. In one recent discussion with a group of new graduates, I was asked if ...

Learn the fundamentals of B2B sales pipelines for lead management, qualification, and nurturing.

Some 47% of B2B sales leaders say the share of potential deals lost to competitors has stayed the same, 31% say it has decreased, and 22% say it has increased. B2B sales leaders say the top challenges ...

But when B2B buyers do want to engage sales, it's often at critical moments in the process. The post B2B buyers want less sales contact appeared first on MarTech.

Amazon Business, its B2B marketplace, which caters to institutional and bulk buyers, including MSMEs, is rapidly scaling up in India.

Even the most data-driven B2B buyer is influenced by emotion, especially when making financial decisions. Forrester’s ...

If you’re curious about B2B, you’ve got good reason. Selling to other businesses means larger and more frequent orders than ...