Anteriad and Ascend2 find marketers are taking on new roles, and more are becoming confident in their data use, making them 3x more likely to see revenue growth ...

ERP systems were meant to democratize data, but by reinforcing CFO control, they often sideline operations and stall true ...

B2B lead generation, in particular, requires a nuanced approach due to longer sales cycles and complex decision-making processes. Top lead generation firms excel in navigating these challenges, ...

Marketers must serve as AI’s conscience—defining strategy, validating tone, ensuring equity and preserving the integrity of ...

As B2B marketers work to modernize go-to-market strategies and scale impact, Brand Gravity offers a compelling modern alternative to the traditional sales funnel—built to attract today’s self ...

Article Forget the Funnel, Use the Sales Radar to Find the Invisible Sale by Tom Martin In my earlier days, as a vice-president of business development, I once had to call on a prospect 52 times ...

Brand Gravity” Debunks the Funnel and Replaces It with a Scalable, Research-Backed Framework for Predictable GrowthMALVERN, Pa., June 24, 2025 (GLOBE NEWSWIRE) -- B2B marketers battling rising costs, ...

The How To drive adoption and ensure consistency, we started with micro-learnings — short, focused modules designed to embed AI-driven social selling into everyday sales motions. These bite-sized ...

B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group. The report was based on data ...

As the contours of a post-pandemic world begin to take shape, those working B2B sales in the life sciences acknowledge that the industry must adapt to some permanent shifts. Mert Yentur looks at ...