The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Marcus Evans has announced that its CMO ANZ Summit 2025 is set to take place from 28 to 29 July 2025 in Queensland.

Learn how AI in pricing helps B2B and B2C companies deliver omnichannel, personalized, optimized pricing at scale while ...

While consumer brands have long mastered the art of tailoring experiences, B2B players are now facing rising expectations from their customers and partners for the same level of customization. As ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

Bundling like-minded consumers into the same groups increases the likelihood of scoring the sale. Thanks to the digital ...

With global advertising spending projected to reach $979 billion in 2025, Vado Analytics warns that an alarming portion of ...

Competitive analysis also becomes effortless with AI. Tools like Crayon and Brandwatch can quickly explore competing ...

In today’s fast-evolving digital marketing space, B2B email marketing has shifted dramatically. It’s no longer effective to buy a generic email list and send mass messages with minimal return. Modern ...