The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

While consumer brands have long mastered the art of tailoring experiences, B2B players are now facing rising expectations from their customers and partners for the same level of customization. As ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

In today’s fast-evolving digital marketing space, B2B email marketing has shifted dramatically. It’s no longer effective to buy a generic email list and send mass messages with minimal return. Modern ...

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In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.