Collective42 focuses exclusively on helping industrial brands modernize their digital presence with websites designed to ...

Tailored strategies for diverse customer segments Personalizing B2B experiences means going beyond surface-level adjustments. Companies must now segment their supply chains strategically, creating ...

Once these factors are addressed, B2B ecommerce brands have a strong opportunity to achieve significant return on investment from AI adoption, while also meeting buyers’ expectations.

A new report lists an unsurprising top three in the B2B brand world, with rising success from Asia and AI leaders. Microsoft is the world's most valuable B2B brand, but what else makes the list ...

Content has become a cornerstone in B2B marketing strategies, making measuring its effectiveness not optional, but a strategic priority. Without clear metrics, it’s impossible to know whether ...

Explore a comprehensive guide to B2B payments, including key methods, benefits, and trends to help businesses streamline transactions and improve cash flow.

“The 2024 B2B Buyer’s Survey” Given the near-constant economic volatility over the past few years and the ongoing tech explosion, it’s nearly impossible to find an aspect of business that’s remained ...

Learn the differences between B2B and B2C to refine your marketing and drive more sales for your business.

It’s wonderful to see B2B marketers embracing the power of emotion so enthusiastically – I’m excited to see how we can continue to develop these techniques in the years ahead to drive even more ...

This paper presents a case study highlighting the best practices for designing and developing a B2B e-commerce system. We developed a remote order-and-delivery Web-based system for an auto-parts ...