The Buying Centers In The B2B Sales Process. Buying centers refer to the groups of people from within or outside a company who have a certain degree of influence on the buying process.

Many have described the B2B buying process, but when you're building a buying-process map from the ground up, visualizing is easier—and, ultimately, easier to understand. The 'Basic' B2B Buying ...

By identifying these problems, they create opportunities for B2B sales. Note: This video has two segments; ignore the second part. CLICK for step #3 of the customer buying process » ...

Buying process in B2B: Buyers Base Choices on Familiarity, Trust. Far from being meticulous or even fair in their comparisons of features, functions, service or expertise, ...

Part One of the 2013 Buyersphere reportIf there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit.Every purchase begins with a ...

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned, or ...

To further simplify the B2B buying process, companies should integrate predictive search, personalization, comprehensive digital catalogs, video tutorials, and educational materials.

For B2B search marketers, the right details and explanation of features and value added resources should be identified. In turn, this creates even more opportunity for the integration of keyword ...

According to Gartner, the average number of decision-makers involved in the B2B buying process is 5-11. Unfortunately, the more decision-makers you have to deal with, ...